Hensley Associates is a strategic communication consultancy
specializing in business plans and product communication for :

  • Professional Services
  • Startups
  • Food Processing & Light Manufacturing
  • Non-profit Sector & Cause Marketing
  • Technology
Hensley Associates helps organizations create and align behind strategic business plans and product programs. The consultancy is known for:
  • The ability to help businesses successfully redefine their products and services in changing marketplaces
  • Unique insights into companies, product potential and markets
  • The level of control they help clients gain over their products,
    services and sales
CORE COMPETENCIES
Marketing knowledge & communication focus –
We help clients manage marketplace changes by providing an inventive application of emerging market knowledge, fundamental marketing principles and proven communication processes.

Lean enterprise –
We are a lean organization characterized by the efficient use of assets,
excellent management skills, short cycle times and useful results.

Detailed customer knowledge & focus –
We diligently seek to understand, anticipate and be responsive to
customer needs …to those needs they know, those they don't know …
and those needs they may not even know they don't know.
VALUES
Mission –
To help our clients define and achieve previously unreachable goals,
adding truly exceptional value to their organizations with the application of critical thinking, marketing perspectives, process knowledge and business communication insights.

Beliefs & Guiding Principles –
We believe...
  • in the VALUE of good communication
  • that CRITICAL thinking should test assumptions
  • that CLIENTS know their businesses
  • that business is a LEARNING experience
  • that resource management imposes DISCIPLINE
  • that managing to results requires ACCOUNTABILITY.
HISTORY

Hensley Associates is a business communication consultancy founded in 1986. We create and adapt brands, help new business and products launch, assist in integrating marketing and sales communication programs, manage reputations and help clients control communication functions around business issues they face. We define marketing & sales issues within the context of consumer shifts and long-term societal trends and develop long-term communication strategies, moving our clients through their planning and early-stage implementation processes efficiently and effectively.

Organizational Development –
Hensley Associates helps many clients develop strategic views that let them redefine their organizational vision and attack their marketplaces with strategically grounded business and sales support communication plans and programs that can be implemented internally or through their other agencies.

Strategic Alternative –

Typically, our clients have decided traditional advertising agency/media focused relationships are only part of their solution … and they choose Hensley Associates because they want a smart collaborator at the table to help them create effective solutions for the selected business, communication and sales issues they face.

Honors/Awards –
The Agency’s work has been honored by a variety of organizations, including the American Advertising Federation, the National Agricultural Marketing Association, the National Association of Staffing Services and the National Association of Economic Development Organizations. A number of digital awards have also been earned for Web programming, content development, knowledge management and process design.