Today people are more worried about their future than at any time in recent memory and their process for determining VALUE is more complex than at any time in recent history. Buyers now balance five factors in making their purchase and use decisions:

Hensley Associates places this V=Q/$/T/S/R value equation at the center of our strategic process for developing successful business communication solutions for our clients. Each assessment we provide and recommendation we develop factors in this new, more complex, more subtle, and more powerful consumer VALUE formula because it dramatically affects the way buyers judge... and the way sellers should communicate to maximize their success.

The Hensley Associates publication library includes articles and other
documents we have created either for our PRODUCT/SERVICE DESIGN WORKSHOP series or as general information to help clients better understand specific value-building, marketing, sales or communication issues they face.

We add to the library routinely and hope you find this information useful.